A Unique Blend of Academics and Real-World Experience
The 33rd annual bull sale held by South Dakota State University’s Animal Science Department was not only a commercial success but also provided invaluable real-world learning experience for students in the Beef Seedstock Merchandising class. The sale, which took place in Brookings, South Dakota, saw record-breaking sales thanks in part to a live auction format and online bidding. * Key highlights from the event:
- Record-breaking average sale price of $6,432 per bull, significantly higher than the previous record average of just over $5,100.
- Live auction format with online bidding through DV Auction, which allowed for a more dynamic and engaging experience for both bidders and attendees.
- Hands-on learning experience for students in the Beef Seedstock Merchandising class, who were involved in every step of the process, from advertising to catalog design, video production, and the actual sale day.
The Benefits of a Live Auction Format
The live auction format with online bidding added a new level of excitement and engagement to the traditional bull sale. According to Cody Wright, professor in SDSU’s Animal Science Department, the students were involved in every step of the process, from advertising to catalog design, video production, and the actual sale day. “This is our 33rd run of the bull sale, and the students are involved in every step: advertising, catalog design, video production, and of course, the actual sale day,” said Wright. “This year marked the first time we held a full live auction with online bidding through DV Auction, and the results didn’t disappoint.”
The live auction format allowed for a more dynamic and engaging experience for both bidders and attendees, with one high-selling bull bringing $17,500 and sparking a live bidding war.
Student Feedback and Insights
The students who participated in the Beef Seedstock Merchandising class shared their experiences and insights on the event. * Ivan Blume, a senior animal science major, appreciated how the course slowed down the usual fast pace of bull sales, allowing students to really dig into the details, from catalog formatting to video production. * Cheznie Best, a third-year student graduating early in December 2025, said she took the class to learn more about livestock marketing. Though she feels her future lies in ruminant nutrition, she found it valuable to explore the seedstock and commercial sides of the industry. * Best also noticed the energy shift brought by the live auction format. “You get to see a lot more from the crowd,” she said. “It was really fun to see our guys out there hyping the bidders.”
The hands-on experience and real-world learning environment provided by the event were invaluable for the students.
Meaningful Learning Experience
Wright agreed, saying, “In terms of an active learning environment, this is about as applied as you can possibly get.” He emphasized the importance of hands-on, applied activities in the Beef Seedstock Merchandising class. * “We really pride ourselves on those hands-on, applied activities.” Wright said. “This is about as real-world as you can get, and we’re proud of the students who participated.”
The event provided a unique opportunity for students to gain practical experience and apply theoretical knowledge in a real-world setting.
| Average Sale Price | Previous Record Average | Current Record Average |
|---|---|---|
| $6,432 | $5,100 | $6,432 |
Conclusion
The 33rd annual bull sale held by South Dakota State University’s Animal Science Department was a resounding success, both commercially and in terms of providing a valuable real-world learning experience for students. The live auction format and online bidding added a new level of excitement and engagement to the traditional bull sale, making it a unique and memorable experience for all involved.
Related Articles
